How is social media engagement expected to evolve in the future according to NNR

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According to NNRM28, there will be a shift to more individual user participation on social media by participating in real-time actual conversations. As artificial intelligence and machine learning step up the game, the platforms will learn the preferences of their users more and more, which in turn brands will create more personalized content which will feel organic and authentic to the followers. Video, AR and VR will have a larger part while interaction will be more interactive and engaging. Also, through corporate transparency when addressing an audience and ethical approach to the cooperating audience, there will be a focus, as audiences will respond positively to honest brands in the future.
Read more: Future of Social Media Engagement with nnrm28

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